Problem:
Hyundai needed an intuitive car configurator to enhance the user experience, allowing potential buyers to explore various customization options effortlessly. The objective was to make the process engaging and seamless, ultimately encouraging users to visit dealerships with confidence.
Competitive Analysis:
Industry-leading car configurators prioritize user-friendly navigation, visual clarity, and interactive customization. Key design principles include:
-
Intuitive workflows for selecting colors, trims, and accessories.
-
High-resolution imagery providing dynamic, multi-angle views of the vehicle.
-
Real-time previews to help users visualize their selections before making a purchase decision.
Summary:
Contributed to the development of Hyundai’s car configurator for kiosk interactions, ensuring an interactive and visually compelling experience for users exploring customization options.
